The recognition cements The Missing Link’s leadership in delivering innovative, outcome-focused managed services.
Sydney, Australia – 25th June 2025: The Missing Link has been named among the world’s top-performing managed service providers, securing a place on the 2025 Channel Partners MSP 501. This prestigious and long-standing industry list celebrates the best in technology services globally.
This achievement shines a spotlight on The Missing Link’s continued leadership in delivering end-to-end solutions across Cyber Security, IT & Cloud, and AI & Automation.
The annual Channel Partners MSP 501 list ranks companies based on a wide range of metrics including above-industry average revenue growth, recurring revenue, high-margin services and innovation including monetising AI services.
"The MSP 501 is more than a ranking—it's a reflection of the innovation, operational excellence, and customer-first mindset that drives the world's top managed service providers forward. Earning a place on this list signals to customers, partners, and the broader tech community that these MSPs are setting the pace for the industry and defining what success looks like in today's complex technology landscape," said Robert DeMarzo, Sr. Director of Informa Channels events and digital content.
For the past 18 years, managed service providers around the globe have submitted applications for inclusion on this prestigious and definitive listing. It is a milestone achievement for any managed services organisation to be included on the list.
“Being named in the MSP 501 is a powerful endorsement of the work we do and the trust our clients place in us,” said Alex Gambotto, Founder & CEO of The Missing Link. “We don’t just deliver technology, we deliver business outcomes that are secure, scalable and built for what’s next. This recognition affirms our role as a true partner in our clients’ growth.”
The Channel Partners MSP 501 survey uses a quantitative methodology to rank companies based on their annual revenue, profitability measured by EBITDA, and recurring revenue. The methodology has been developed by a Who’s-Who in the managed services industry. This year’s list is among the most competitive yet, reflecting the growing sophistication and scale of the global MSP market.
"The MSP 501 is the channel industry's unofficial GPS. Customers use it to navigate the over 300K MSP ecosystem, and vendors use it to find the right partners for their GTM strategy,” said Devan Adams, principal analyst at Canalys (now part of Omdia). “Being an MSP 501er puts your business on the map while steering new opportunities to you."
Winners will be recognised on the Channel Partners and Channel Futures websites and honored during a special ceremony at MSP Summit, Sept 15-17, 2025, in Orlando, Florida.
The MSP 501 represents the best in the technology services industry delivering outstanding vendor and platform neutral advice and value to small, midsized and enterprise customers. This year, the average revenue per MSP 501 was $29.4 million with an average recurring revenue at $16 million.
Said Kelly Danziger, Informa Channels GM: "Making the MSP 501 isn't just about performance metrics—it's about leadership, vision, and the ability to drive meaningful outcomes for customers. This recognition places these MSPs among an elite group shaping the future of technology services worldwide."
About The Missing Link
The Missing Link, an Infosys company, is a leading provider of Cyber Security, IT & Cloud, and AI & Automation solutions operating across Australia and the United Kingdom. Established in 1997, the company delivers award-winning expertise through a team of over 200 professionals and maintains strong partnerships with more than 160 technology vendors. Backed by Infosys, The Missing Link combines trusted local service with global scale, enabling businesses to thrive in a dynamic digital landscape. For more information, visit www.themissinglink.com.au.
About Channel Partners
Channel Partners is a media and events destination for the information technology and communications industry. We provide information, perspective, and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology solutions brokerages, subagent and agents, as well as leading technology vendor partners and communication providers.
Channel Partners properties include awards programs such as the Channel Partners MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; the Channel Circle of Excellence, which honors innovative leaders from top channel vendors and distributors; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo and MSP Summit.
Channel Partners is part of Informa Connect, a leading provider of live events, digital content and training for the global business technology community. Through in-depth expertise and an engaged audience community, Informa Connect helps business professionals make better technology decisions and marketers reach the most powerful tech buyers and influencers in the world. Informa Connects portfolio includes more than 450 annual events attended by 12,000 business professionals.
