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We Have a Star Among Us: Rebecca Ney Wins at ARN WIICTA 2018

Posted by Rudy Mitra on Nov 28, 2018 3:34:21 PM
Rudy Mitra
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We Have a Star Among Us: Rebecca Ney Wins at ARN WIICTA 2018

We are over the moon to have another ARN Women in ICT Award (WIICTA) winner in our midst.

The Missing Link’s own Rebecca Ney won the Rising Star (Partner) award at Friday's event. This is an amazing achievement, given the calibre of the awards and the women who are nominated each year. In 2018 there were an incredible 220+ nominations and 70 finalists across seven categories.

Held at Ivy Ballroom in Sydney, Bec was admitted into an elite group of WIICTA alumni. These women are leading the charge when it comes to innovation and influencing the direction of the Australian IT channel.

From humble beginnings

Bec began her professional life in Wagga Wagga as an office junior in a law firm, but she quickly decided that a career in law was not in her future and instead moved to Sydney and entered the ICT industry.

This was a brave move, but one that has paid dividends. Bec flourished in her role as the receptionist here at The Missing Link and quickly added PA to two company directors and the general manager to her remit. In time, she progressed into a dedicated sales support role, supporting the CEO and three sales executives.   

After taking 12 months maternity leave, Bec returned to take on a new challenge as the customer success lead amongst a team of five.

Leading marketing strategy across a high growth business

When Bec was offered a role in marketing she didn’t hesitate to accept, despite having no prior marketing experience. This is typical of her ‘can do’ attitude and desire for continued learning and career progression. Her knowledge of the business and natural flair for data and relationship building saw her promoted to marketing manager within 12 months. She now leads the marketing team of three.

She is responsible for considerable growth in leads, particularly within the cyber security division which she helped launch, and during her time as our marketing manager the business has grown 25% per year, every year.

Leading the implementation of HubSpot (a CRM and marketing automation platform) along with the redevelopment of brand and tone of voice, Bec has changed the way The Missing Link approaches marketing. Now, more than ever, we are able to provide more targeted, data driven campaigns to align with sales strategies that deliver on the true needs and wants of our customers.

Modelling work life balance

With study and participation in mentoring programs on the cards in the next 12 months, along with successfully balancing life as a single mum to a young child, Bec is an inspiration to other women within the IT industry. She has shown that intelligence and tenacity can allow you to achieve genuine career success without sacrificing family life.

It is with much joy that we congratulate Bec again for this well-deserved industry recognition and we look forward to seeing how she continues to develop her career in the years to come.

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Rudy Mitra

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