Automation.
11.09.25
Welcome to the latest edition of The Neural Link!
From Europe’s new AI champion and Google’s latest Gemini upgrade to GPT-5 backlash and a worrying surge in AI misinformation, this month captures everything from innovation to accountability. You’ll also find copyright lawsuits, bold infrastructure bets, and new signs of AI reshaping the job market.
Let’s dive into the biggest AI headline and what they mean.
Semiconductor giant ASML will invest €1.3 billion for a stake in French startup Mistral AI, valuing it at €11.7 billion. The move, aimed at European “tech sovereignty,” makes Mistral Europe’s most valuable AI venture and fuels its open-source LLM ambitions.
Why it matters:
This is a bold move for European "tech sovereignty." Backing open-
source AI at this scale could reshape the global power balance currently dominated by U.S. and Chinese players.
OpenAI’s decision to replace GPT-4 with GPT-5 in ChatGPT prompted an outcry as users found the new model “dumber” at some tasks, lacking the creativity of its predecessor. Within days, CEO Sam Altman acknowledged rollout glitches and restored access to older models.
Why it matters:
Even leading AI firms can stumble when upgrading. The backlash shows how quickly users notice changes in performance and how critical trust is in model transitions.
Google is upgrading its Gemini chatbot with a new AI image model that gives users finer control over editing photos, a step meant to catch up with OpenAI’s popular image tools and draw users from ChatGPT.
Why it matters:
The race for user engagement is moving into multimodal tools. Google’s update is a clear play to close the gap with ChatGPT and reclaim creative users.
A NewsGuard audit of the 10 leading gen AI tools finds the spread of false news 35% of the time, double the rate from a year ago. As chatbots became more responsive with real-time search, their refusal to answer dropped, but they increasingly echoed online falsehoods.
Why it matters:
More capable doesn’t always mean more accurate. As AI becomes embedded in everyday search and conversation, the risk of amplifying misinformation grows fast.
A group of novelists sued Apple, alleging it illegally used their books to train AI without permission or pay. This follows a wave of copyright suits: Anthropic just agreed to pay $1.5 billion to settle authors’ claims that it trained its Claude chatbot on their writings.
Why it matters:
Copyright is becoming AI’s next big legal battleground. As lawsuits multiply, the pressure on tech giants to negotiate, and pay, creators is mounting.
That’s a wrap on this month’s AI update. The landscape’s shifting fast and so are the possibilities.
We’ll be back soon with more.
Matt Dunn
Head of AI & Automation
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Author
AI is changing the way businesses operate, and as Head of AI & Automation at The Missing Link, I help organisations harness its full potential. With a background in commercial consulting and intelligent automation, I’ve guided companies in streamlining operations, reducing inefficiencies, and embracing AI-driven innovation. Before joining The Missing Link, I led an automation start-up to profitability and have since trained over 2,000 professionals in generative AI, including Microsoft Copilot and ChatGPT. I’ve also authored books on prompt engineering. When I’m not exploring AI’s capabilities, you’ll find me enjoying yoga, golf, or making my daughters laugh.
The Missing Link acknowledges the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islanders of all communities who also work and live on this land.