Empowering the expansion of a fast-growing food business with comprehensive and tailored IT solutions


Case Study_El Jannah_TLDR-desktop

Many Sydneysiders would recognise the name El Jannah, associated with some of the best charcoal chicken sold in the country. What started with a single shop in Granville that opened in 1998, led to a cult following, which meant people from around the city travelled far and wide to seek out the infamous chicken. As of January 2024, El Jannah has expanded to 26 outlets across Sydney, Melbourne, and Canberra.

Here’s what that journey has looked like so far:

Choosing the right service provider 

El Jannah needed partners to support their rapid growth, specifically in building the right infrastructure and support services. The Missing Link’s straightforward, comprehensive approach in service delivery was in alignment with El Jannah's values.

“We engaged The Missing Link to support us in establishing a solid security, infrastructure and support posture which was needed to enable our expansion plans. The direct approach The Missing Link had around the delivery of these services was impressive”.

– Tyler Mason | IT Manager, El Jannah


A comprehensive suite of solutions

To meet El Jannah's needs, The Missing Link provided a suite of services, including End-user Management, Network Management, Security maturity, consulting and project services, and hardware & software procurement. These services were crucial in allowing El Jannah to focus on their core business - expanding and opening new stores.

The services offered by The Missing Link were vital in supporting El Jannah's growth. The Missing Link’s end-user and network management services allowed El Jannah to concentrate on what they do best – serving their customers and growing their business. Our expertise in security also gave El-Jannah the confidence in the knowledge their IT infrastructure was robust and secure, especially as they expand their business.

A relationship built on trust

As Mason mentions, over the course of our engagement, The Missing Link has built a relationship of trust with El Jannah and have provided exceptional customer service to support their needs.

“Our relationship is built on a solid foundation of trust and mutual respect, and we work together as a team to achieve our goals.”

– Tyler Mason | IT Manager, El Jannah

The Missing Link’s customer service also stood out, with Mason pointing out that the level of service across the business has been excellent.


The collaboration between El Jannah and The Missing Link demonstrates the transformative impact of tailored IT solutions in supporting business growth.

The Missing Link's comprehensive services, aligned with El Jannah's needs and values, have enabled the latter to focus on their core business and expansion goals. This partnership highlights the importance of choosing the right IT partner, one that understands and supports the unique needs of a business.

As El Jannah continues to grow and serve its legendary charcoal chicken, its partnership with The Missing Link remains a key ingredient in its recipe for success.


Our IT & Cloud services have transformed the way El Jannah does business. Reach out to The Missing Link today to engage experts committed to delivering efficiency and launching your business into the future.