Defining a digital transformation strategy

Posted by Rebecca Ney on Oct 3, 2018 10:30:40 AM
Rebecca Ney

Defining a digital transformation strategy

“What is a digital transformation strategy and why do I need one?”
I hear you ask.

Good question. In this post we will explore what it is, why you need one and how you can create the right digital transformation strategy for your business.

What is a digital transformation strategy?

A well-defined digital transformation strategy is the road map to your business success.

From simplifying tasks via automation to saving money by replacing redundant systems, there are a wide variety of problems that can be solved within a project that re-frames the technology offering within any business. A digital transformation strategy outlines the steps you need to take to makeover the digital aspects of your business to achieve your objectives.

In a world where connectivity and 24/7 accessibility are key to remaining competitive, the reassurance and structure a strategy provides is invaluable.

My business is already a success, why do I need one?

According to Gartner two thirds of all business leaders believe that their businesses must pick up the pace of digitalisation to remain competitive.

What works today may not work tomorrow and it can be difficult (if not impossible) to win back customers or close new opportunities if you fall behind your competitors. Sales cycles can be long and customer loyalty is hard to come by, so having the right tools in place to optimise your business processes is integral in remaining viable now and in the future.

Defining and implementing the right digital transformation strategy for your business is now more important than ever.

What should I include in my digital transformation strategy?

Factors such cloud, mobility, data and cyber security are all elements that concern businesses today, and should be considered when defining areas of focus for your business. What is the main objective or goal of your transformation project?

If you’re unsure, you can ask the following 5 questions of yourself or others in the business to help define your current and ongoing needs:

  1. Is it easy for our team work remotely?
  2. When was the last time we undertook a security audit?
  3. How is our data managed and backed up? What would happen if we lost it?
  4. Which kind of cloud solution do we have (or need) – public, private or hybrid?
  5. Are there any processes that could be automated to give us an advantage?

Once the objectives have been decided, the next step is determining the right solutions and implementation plan.

An integrated approach is going to allow for more flexibility and systems intelligence, but you don’t need to define this on your own. If you’re not sure where to start, or the task requires more resources than you currently have available, consider taking on a consultant to oversee this project. Doing so could save you valuable time and money and ensure the right technology solutions have been reviewed and implemented for your business, so that you’re in the best position – both now and in the future.

The Missing Link has more than 20 years’ experience and is perfectly positioned to help you create a successful digital transformation strategy for your business. From concept, through to solution, implementation and testing, we’re here to help. Want to know more? Reach out and say hello.


Rebecca Ney

Marketing Manager


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